The Secret Struggle No One Talks About: The Loneliness of the Salon Owner
By The Salon Social Collective

It usually hits around 3:27 PM. The salon is quiet for a moment...no foils rustling, no phone ringing, no Spotify ad interrupting your zen playlist. You glance at the mirror, not to check your face, but to catch your breath and clock that familiar pang again. It’s not burnout, not overwhelm. It’s… something quieter. Lonelier.

Because no one tells you that when you open your salon, your dream, your baby....you might feel more alone than ever.

Sure, you’re surrounded by clients, staff, DMs, and half-sipped coffees. But when it comes to the big stuff like leadership decisions, pricing pressure, finding your voice online, navigating staff dramas, or wondering if you’re the only one who secretly googled “how to fire someone nicely” on your lunch break...it’s just you!! Alone with your thoughts. And your BAS statement.

Welcome to the secret club of salon ownership: where everyone thinks you’ve got it all together, and no one checks in to ask if you’re okay.

But what if you didn’t have to do it alone anymore?

Let’s be real. Salon life can feel isolating, even with a full appointment book. The irony? Thousands of salon owners across Australia feel the exact same way. We’re scrolling past each other on Instagram, liking each other’s balayage pics, but not actually talking about what’s real.

And that’s where Salon Secret Sessions comes in.

So, what’s the secret?

Think of Salon Secret Sessions as your inner circle. It’s not another faceless Facebook group or a once-a-year hairdressing event where you leave with a tote bag and a hangover. This is a real, raw, supportive membership built by someone who gets it (Oh Hi, I’m Kat) for women like you... Salon owners, managers, and mischief-makers in the hair, beauty and salon space.

We talk the talk and walk the salon floors. We know how hard it is to juggle staff, clients, and a business while trying to figure out what the hell to post on Instagram stories every day.

Inside Salon Secret Sessions, you’ll get:
 Monthly Live Coaching + Q&A – Because sometimes, you just need someone to say, “Yep, been there.”
 Downloadable Worksheets + Resources – Practical tools, not fluff.
 Real Conversations with Real Women – It’s like brunch with your salon besties, but with strategy and spreadsheets.
Access to Our Annual Salon Camp – Think bonfires, business planning, and bonding. Minus the creepy camp counsellor.

Here are three ways to combat the loneliness right now:

1. Talk to another salon owner honestly. Skip the “how busy are you” convo. Ask them what’s actually hard right now. Vulnerability is magnetic.

2. Create a routine that connects you. Whether it’s a Monday morning voice note to another owner or a weekly check-in journal, carve out time to check in, not just off.

3. Invest in your own circle. Don’t wait until burnout hits to seek community. The secret to staying inspired in business isn’t a new colour technique, it’s feeling seen, supported and safe.

You don’t need to white-knuckle your way through the next quarter. You don’t need to pretend you're “good thanks” when you’re quietly spiralling. You just need your people.

And babe, we’re right here waiting.

Want in on the secret?
Salon Secret Sessions officially opens its (virtual) doors soon. You bring your brilliance. We’ll bring the sisterhood. Join the waitlist now and be the first to know when we launch.

Slay all day,
Kat x