REAL TALK STARTS HERE

Long Story Short

You’re Not a Bad Business Owner 

October 21, 20254 min read

The Salon Social Collective Katrina Burgess

You’re Not a Bad Business Owner! You’re Just a Brilliant Stylist Who Was Never Taught This Stuff By The Salon Social Collective

Hey Salon Queen, let’s get one thing straight -  
You are not bad at business.
You’re just running a business you were never taught how to run.

And honestly? That’s the entire problem with our industry.

We were taught how to mix colour, cut shapes, blend foils, calm crying brides, and make people feel beautiful.
But no one ever sat us down and said,
“Here’s how to price for profit.”
“Here’s how to lead a team without losing your mind.”
“Here’s how to set up systems so your business doesn’t crumble every time you take a weekend off.”

Instead, we got tossed the keys, crossed our fingers, and hoped Google had the answers. Spoiler: it didn’t.

The Real Talk Moment

If you’ve ever caught yourself thinking…

“I love my salon, but I’m so tired.”
“I’m working six days a week and still not getting ahead.”
“I feel like I’m constantly reacting instead of planning.”

Then please hear me when I say this:
There’s nothing wrong with you.
You’re not lazy, disorganised, or bad with money.
You just never got the education part of owning a business, and you’ve been figuring it out on the fly ever since.

And that’s exhausting.

The Truth About “Business Brains”

There’s this myth that some people are just “naturally good at business.”
But here’s the secret... no one is born knowing how to manage cash flow, lead a team, or build a marketing plan.
It’s learned.

And the reason it feels like everyone else is ahead?
Because they finally learned it. They got support, strategy, and systems. All the exact stuff you were never given.

So stop beating yourself up for not knowing what no one ever taught you.
You can’t be expected to nail business strategy when you’ve spent your whole career nailing balayage.

What You Actually Need

You don’t need another cutting course.
You don’t need to wake up earlier or “hustle harder.”
You need business education that actually makes sense forsalon life.

Stuff that’s bite-sized, practical, and built around clients, kids, and chaos.
Stuff that helps you…
➡ Price your services properly
➡ Build a loyal team and client base
➡ Create systems so you can actually breathe
➡ Understand your numbers without wanting to cry
➡ Feel confident making CEO-level decisions

Because when you learn how to run your salon like a business (not just a chair), everything changes.

You stop winging it and start winning with intention.

Let’s Redefine What “Successful Salon Owner” Looks Like

Success isn’t working yourself into the ground or being fully booked 24/7.
Success is running a business that supports your life, Not something that steals it.
It’s clarity over chaos.
Profit over panic.
Confidence over confusion.

And it’s so much closer than you think.

Here’s Where I Come In

I built Salon Secret Sessions because I got sick of watching brilliant salon owners burn out from the business side.
This monthly membership is your go-to space to finallylearn the business stuff you were never taught. With zero fluff, zero judgement, zero wank factor and all the real talk.

Each month we cover one key area of salon success - from pricing, profit and marketing to client experience, leadership, and systems.
You’ll get:
💡 A live masterclass with an industry expert (who actually gets salons)
📝 A downloadable workbook or checklist to put it into action
🙋‍♀️ A live Q&A to get real answers to your real salon challenges
👯‍♀️ And a community of salon owners who get it with no competition, no BS!

Because you deserve to feel confident, profitable, and in control. Not burnt out and guessing.

Ready to Learn What No One Ever Taught You?

If you’ve been craving clarity, support, and a real plan - this is your moment.

 Join as a Founding Member before 30 November and get:
✔️3 months free access (Nov–Jan)
✔️ A bonus 1:1 Power Hour strategy call with me (valued at $111)
✔️Instant access to the member portal + November masterclass replay

Doors close 30 November at midnight, then this founding offer disappears.

👉Join Salon Secret Sessions here and finally give your business the education it deserves.

Because you’re not a bad business owner.
You’re just a brilliant stylist who’s ready to learn the stuff no one ever taught you.

Much Love,
Kat x

Katrina Burgess is the founder of The Salon Social Collective and your go-to girl for no-fluff advice on building a business you actually want to show up for. With years behind the chair, a sharp eye for social media strategy, and a knack for turning chaos into clarity, Kat helps salon owners, solo freelancers, and beauty bosses get seen, get booked, and stay sane. When she’s not coaching or creating killer content for salons, you’ll find her beach walking in Byron Bay with a coffee in hand and big ideas brewing.

Katrina Burgess

Katrina Burgess is the founder of The Salon Social Collective and your go-to girl for no-fluff advice on building a business you actually want to show up for. With years behind the chair, a sharp eye for social media strategy, and a knack for turning chaos into clarity, Kat helps salon owners, solo freelancers, and beauty bosses get seen, get booked, and stay sane. When she’s not coaching or creating killer content for salons, you’ll find her beach walking in Byron Bay with a coffee in hand and big ideas brewing.

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