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Freelance but Frazzled?

July 21, 20253 min read

Freelance but Frazzled? 5 Ways to Reclaim Your Time Behind the Chair


By The Salon Social Collective

You became a freelance stylist for the freedom...remember that?

No rosters. No micromanaging bosses. No being told to use that god-awful shampoo no one likes. You made the leap to be in control of your time, your vibe, your business.

So why does it feel like you’re running on fumes with zero hours left in the day?

Here’s the truth: freelancing gives you freedom, but it also gives you everything. All the roles. All the responsibilities. All the admin. It’s easy to end up spending more time chasing invoices and writing captions than you do with actual scissors in hand.

So let’s make that solo chair feel a little less hectic and a lot more manageable.

Here are five simple ways to reclaim your time as a freelance hairdresser - no assistants, no fluff, just real talk.

1. Automate the boring stuff

If you're still texting back and forth to book clients—stop. Right now.
Use a free or low-cost booking app like Fresha, Timely, or Square Appointments. Let clients book, reschedule, and get reminders without you lifting a finger. That “sorry, I forgot!” message? Gone.

Salon Secret Tip: Add FAQs to your booking link (like cancellation policies or what to bring) so you don’t have to explain the same thing 10x a week.

2. Batch your content like a boss

Posting on the fly is the fast track to burnout. Instead, choose one quiet morning or evening and schedule your content for the week ahead. Use Canva and Meta Business Suite (free!) to pre-load posts so you’re not scrambling between clients.

Salon Secret Tip: Create 3 reusable caption templates you can tweak—client testimonial, product feature, and “what’s on this week.” Saves brainpower and time.

3. Say yes to systems, not chaos

Even if it’s just you, treat your business like a business. Block out admin time weekly (yes, book it like a client), have a system for client follow-ups, and keep a notes app or folder for running to-do’s.

Salon Secret Tip: Create a “Day Before Checklist” you run through every evening—appointments, stock check, clean towels, socials done. That 5-minute habit can save you a whole morning of stress.

4. Upsell smarter, not harder

Retail doesn’t need to be pushy—it can be passive. Create small “ready-to-go” product bundles (blonde care, curl hydration, scalp reset) and display them with a price tag. Talk about them naturally during the appointment and let them sell themselves.

Salon Secret Tip: Add a simple product QR code to your mirror or station linking to your online shop or product menu. Let tech do the talking.

5. Build your own boardroom (AKA find your people)

Just because you work solo doesn’t mean you should feel solo. Surround yourself with other freelancers—even virtually—who can answer the “what would you charge for this?” questions or celebrate when you finally hit that income goal.

Salon Secret Tip: Don’t wait for burnout to find support. Whether it’s a group chat, monthly Zoom catch-up, or our Salon Secret Sessions (coming soon), having community is your real time-saver. Because clarity = confidence = quicker decisions.

You’re not failing because you’re tired. You’re just doing it all.

But with a few smart tweaks - and a little support - you can run your business like the boss you are without losing your sanity (or your Sundays).

You're allowed to make space.

You’re allowed to ask for help.

You’re allowed to thrive, not just survive.

Let’s do it together.
Kat x

social media coaching salons

Katrina Burgess is the founder of The Salon Social Collective and your go-to girl for no-fluff advice on building a business you actually want to show up for. With years behind the chair, a sharp eye for social media strategy, and a knack for turning chaos into clarity, Kat helps salon owners, solo freelancers, and beauty bosses get seen, get booked, and stay sane. When she’s not coaching or creating killer content for salons, you’ll find her beach walking in Byron Bay with a coffee in hand and big ideas brewing.

Katrina Burgess

Katrina Burgess is the founder of The Salon Social Collective and your go-to girl for no-fluff advice on building a business you actually want to show up for. With years behind the chair, a sharp eye for social media strategy, and a knack for turning chaos into clarity, Kat helps salon owners, solo freelancers, and beauty bosses get seen, get booked, and stay sane. When she’s not coaching or creating killer content for salons, you’ll find her beach walking in Byron Bay with a coffee in hand and big ideas brewing.

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